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Why facts don’t always change thinking- The Backfire Effect

Our experiences help us develop our own world view or beliefs. New experiences not only help us strengthen that same world view but also at times help us modify the existing. But seldom so. When an argument, rationale, information, data is given to us as evidence that contradicts our belief, we very often, instead of…… Continue Reading →

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Right thinking matters

A farmer when asked why he shared his best corn seeds with all the other farmers in the neighborhood, said, ‘If my neighbors grow poor corn, through wind dispersal the pollen from their poor crop will get carried to my field. This cross pollination will in turn bring down the quality of my crop.  To…… Continue Reading →

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